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To the graduates of Russian universities are required to have not only high professionalism, but also a deep understanding of the principles of communication, especially verbal. Speech is essentially one of the components of professional training of specialists in tourism, the provision of legal services to the public, Museum and exhibition service management, not to mention the referents, documentation specialists and consultants. All they have to master all kinds of speech activity, have the skills of a speech test, be able to skillfully carry on a conversation (this is news, not just participate in it), in General, to feel quite confident in both residential and business areas of communication.

Despite the wide interest in the problems of speech communication, there is a shortage of relevant national textbooks and manuals. A lot of books on business communication, but their authors are, as a rule, either psychologists or philosophers or experts in the field of management, therefore, in our opinion, in these publications the factors of language and speech is often overshadowed.

Meanwhile, it should be noted the emergence in recent years (primarily due to the introduction of state standards of all disciplines discipline "Russian language and speech culture") is very constructive benefits for the culture of speech, which, however, do not exhaust all realities associated with speech communication. Especially extensive translation, but it does not cover all issues of speech communication.