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Buy, buy,
You only wanted some milk and a loaf of
bread, so why is your basket overflowing by
the time you get to the checkout? Well, the
answer lies in the tricks supermarkets use to
make you spend more. Let's grab a trolley and
find out some of the secrets behind those
sliding doors!
As you walk into the supermarket, the delicious
smell of freshly-baked bread hits you and you
immediately start feeling hungry. Then, right by the
entrance, you see beautiful displays of fresh and
colourful produce, making you feel even hungrier. This
is all intentional, because every supermarket knows
that hungry customers buy more fruit and vegetables.
Also, starting your shopping by selecting healthy, fresh
fruit and vegetables may make you feel less guilty
about picking up a few extra treats later on.
2 Who can resist a 'buy one get one free' deal? Yet,
with around one third of the food the world produces
going to waste, is that second chocolate cheesecake
really necessary? In the same way, '3 for £6' might
sound like a great bargain, but always check how
much an item costs individually. You might not be
saving very much at all and you'll have two extra items
that you don't really need.
Supermarkets know that customers tend to choose
products that are at eye level, so the items on the
middle shelves are usually the most expensive ones.
Cheaper brands are on high shelves that are hard to
reach. So, remember to give your neck a workout and
check out what's on the top shelves.
Exposed!
THE TRICKS OF THE TRADE
Don't expect supermarkets to use packaging
strategies that make it easy to work out which goods
are the cheapest either. It may be easier to grab some
pre-packaged apples, but they're also a lot more
expensive than loose ones.
Have you ever noticed that just when you've
learnt where the tomato ketchup is, the shop moves
it? Supermarkets love doing this, so that you have to
spend time walking up and down the aisles looking for
what you want to buy. Then, when you finally arrive
at the checkout, there are tempting displays of sweets
and magazines to throw into your trolley while you're
waiting in line.
6 If you think all these things are sneaky, look at
what supermarkets are planning for the near future!
Shops will scan your loyalty card as soon as you walk
in and send money-off coupons to your mobile phone
as you shop. 3D displays will address you by name and
as you're walking out you might even get an SMS
telling you that you've forgotten to buy milk!
In supermarket stores they specially make bright showcases with fresh food so that you want to eat and you go in and buy food. It is also worth always checking the price of a product to know how much you will save.
The lower shelves usually contain the more expensive items, while the higher ones tend to have the cheaper ones. Supermarkets often move food.
If you think all these things are sneaky, look at what supermarkets are planning for the near future.
Есть такие программы типа spinbot пробуй !гугл в помощь
As you walk into the supermarket, the delicious smell of freshly-baked bread hits you and you immediately start feeling hungry. Then, right by the entrance, you see beautiful displays of fresh and colorful produce, making you feel even hungrier. This is all intentional, because every supermarket knows that hungry customers buy more fruits and vegetables. Also, starting your shopping by selecting healthy, fresh fruits and vegetables may make you feel less guilty about picking up a few extra treats later on.
2 Who can resist a 'buy one get one free' deal? yet, with around one third of the food the world produces going to waste, is that second chocolate cheesecake really necessary? In the same way, '3 for £6' might sound like a great bargain, but always check how much an item costs individually. You might not be saving very much at all and you'll have two extra items that you don't really need.
Supermarkets know that customers tend to choose products that are at eye level, so the items on the middle shelves are usually the most expensive ones. Cheaper brands are on high shelves that are hard to reach. So, remember to give your neck a workout and check out what's on the top shelves.
exposed!
THE TRICKS OF THE TRADE
Don't expect supermarkets to use packaging strategies that make it easy to work out which goods are the cheapest either. It may be easier to grab some pre-packaged apples, but they're also a lot more expensive than loose ones.
Have you ever noticed that just when you've learned where the tomato ketchup is, the shop moves it? Supermarkets love doing this, so that you have to spend time walking up and down the aisles looking for what do you want to buy. Then, when you finally arrive at the checkout, there are tempting displays of sweets and magazines to throw into your trolley while you're waiting line.
6 If you think all these things are sneaky, look at what supermarkets are planning for the near future! Shops will scan your loyalty card as soon as you walk in and send money-off coupons to your mobile phone as you shop. 3D displays will address you by name and as you're walking out you might even get an SMS telling you that you've forgotten to buy milk!