<style>
.out {
width:250px;
height:250px;
background-size:contain;
border-radius:10px;
color:#fff;
position:relative;
}
.in {
position:absolute;
bottom:20px;
left:20px;
}
</style>
<div class="out" style="background-image:url(https://i5.photo.2gis.com/images/geo/0/30258560047491166_e100_600x600.jpg);">
<span class="in">Москва</span>
</div>