Какое-то действие может замедлиться, стать менее энергичным. To gain momentum - набрать темп, силу, приобрести размах
Momentum [moʊme̱ntəm] 1) N-UNCOUNT If a process or movement gains momentum, it keeps developing or happening more quickly and keeps becoming less likely to stop.
This campaign is really gaining momentum...
2) N-UNCOUNT In physics, momentum is the mass of a moving object multiplied by its speed in a particular direction. [TECHNICAL]