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The term meme is a shortening (modeled on gene) of mimeme, which comes from Ancient Greek mīmēma (μίμημα; pronounced [míːmɛːma]), meaning 'imitated thing', itself from mimeisthai (μιμεῖσθαι, 'to imitate'), from mimos (μῖμος, 'mime').
The word was coined by British evolutionary biologist Richard Dawkins in